In 2016 we rebranded the official store of the Redeemed Christian Church of God UK. The brand needed invigoration and the online store was practically non-existent. Fast forward to 2020, we have spruced up, simplified and uplifted the brand yet again and the entire shopping experience. We also created an app deployed for both the google play store and iOS store. The results were phenomenal.
We also created a new tone of voice for point of sales, fulfilment, external communication and marketing campaigns. Without being too gimmicky, we used word-play on carefully selected Christian phrases, quotes to convey the company’s ethos – Home to Christian Resources
Brand perception improved positively, conversion increased by 65% and 90% of people surveyed liked the new rebranding.